Keith Masterson
Purpose: Owns membership growth/retention; leads recruiting & Buddy Checks with a time phased plan.
Top 5 Duties: Monthly targets; two Buddy Checks/year; recruit with programs; monitor renewals/undeliverables; report monthly.
First 30 Days: Publish membership plan; build Buddy Check list & schedule; schedule first recruiting touchpoint.
Metrics: Renewal %; new members vs goal; Buddy Check follow ups closed.